Not even a month into the year 2024, Kylie Jenner is already changing her beauty game.

Jenner has never shied away from colorful hair, including dip-dyed blues, icy pinks, greens, and turquoise. From hair to makeup (lip kits!) ), she has proven to be one of the most influential women in beauty and fashion.

This time, she shocked her fans by uploading a photo of herself with her hair back in pink. This is now apparently known as her "King Kylie" era, referring to the period of Jenner's life from 2015 to 2017.

Data from Fresha, a beauty and wellness marketplace, shows that Jenner is literally setting trends. We knew this in theory, but now we have the numbers to back it up.

After Jenner revealed her new pink hair, searches for "pink hair dye" increased over 14 times the average search volume. Yes, 14 times.

Online searches for "Kylie Jenner's pink hair" increased 1,086 percent worldwide, proving that the world is loving this new trend and probably finding pictures to bring their hairdressers. Jenner's influence is staggering.

"It's clear that Kylie is not shy about her hair and uses it as a way to express herself, which seems to inspire others to follow in her footsteps," said a Fresher spokesperson. 'This kind of expression through color, known as dopamine beauty, has a wonderful effect on our emotions and feelings in a positive way.' The influence that celebrities like Kylie Jenner have is sensational, and the impact that Kylie has on her young fans will also help shape them and help them become as creative and expressive as she is."

They added, "Kylie's influence on her young fans will also help shape them and help them become creative and expressive themselves, just as she is.

Perhaps she will influence her current boyfriend, Timothée Chalamet, to turn pink as well.

Of course, this is not the only time Jenner has proven herself to be the ultimate trendsetter.

Back in 2018, she tweeted (yes, it was still Twitter then!) her feelings about Snapchat ), "Sooo does anyone else not open Snapchat anymore' Or is it just me.... .ugh this is so sad." he wrote.

The seemingly innocuous tweet caused Snapchat's market share to drop by 8% (read: not small). Yikes. From the tweet!

Various companies like Kylie Skin, Kylie Baby, Kylie Swim, and her latest, Khy, have built on her massive influence.